One growth system: website, search visibility and paid demand.

Modern, high-converting websites

Improve the site you have. Replace it only when that is the better business decision.

Your website decides whether visibility becomes an inquiry. We review how visitors understand the offer, how quickly pages load on mobile and how easy it is to call, book or request a quote. Then we improve the pages that matter, or design and build a new site when that is the better business decision.

• ▸Website and conversion audits
• ▸Redesigns and improvements to existing sites
• ▸New website design and development
• ▸Service pages and paid landing pages
• ▸Mobile performance and accessibility
• ▸Calls, forms, calendars and CRM connections

SEO for Google, ChatGPT and Claude

Be visible for the services customers need and the questions they ask before choosing a provider.

We research the services, problems and hiring questions customers search for, then improve the technical foundation, service coverage, business information and authority signals that help Google and AI platforms understand when the business is relevant.

• ▸Technical and on-page SEO
• ▸Local SEO and Google Business Profile
• ▸Service and problem-based content
• ▸Visibility research across Google AI Overviews, ChatGPT, Claude, Gemini and Perplexity
• ▸AI mentions, citations and prompt tracking
• ▸Competitor and source-gap research

PPC aligned with organic visibility

Use paid search to cover gaps, test demand and generate opportunities while organic visibility grows.

Paid search gives you coverage today for searches your organic visibility has not captured yet. We align campaigns with the pages and terms already working, send traffic to pages built to convert, and review spend against qualified leads, closed sales and revenue.

• ▸Google Ads strategy and management
• ▸Search-term and competitor analysis
• ▸Conversion-focused landing pages
• ▸Call, form and booking tracking
• ▸Spend connected to opportunities and sales
• ▸Weekly budget and performance decisions

Weekly 1:1 strategy and revenue tracking

Work with the AI Search Strategist leading the engagement, not an account manager passing messages.

Every week you meet with Nikolai to review performance, decide priorities and understand the reasoning behind each recommendation. These sessions run both ways: we explain the strategy, and we draw out the subject-matter expertise inside your business so it can be turned into positioning, service pages, content and proof.

• ▸Weekly working session with Nikolai
• ▸Clear explanation of strategy and decisions
• ▸Subject-matter-expertise interviews
• ▸Shared performance scoreboard
• ▸Tracking from marketing source to revenue
• ▸Direct recommendations about what to keep, change or stop

CRM, follow-up and automation when they solve a real problem

Useful after the inquiry. Not the center of the offer.

When inquiries are slipping through follow-up or the business cannot see which sources produce sales, we connect the tools already in use and tighten the path from inquiry to closed work. We add this only where it solves a real problem.

• ▸Existing CRM connections
• ▸Lead routing and notifications
• ▸Email and SMS follow-up
• ▸Missed-call response
• ▸Pipeline and sales-stage tracking
• ▸Closed-sale and revenue attribution